3rd September, The Hyatt Regency (Mumbai): The move towards branded entertainment is fast strengthening as marketers seek innovative alternatives, to traditional advertising, in a bid to grab attention and stand out amidst media clutter.

The Indian entertainment and television industry has evolved into a viable marketing proposition. Unfortunately, with the exception of a handful of movies and television programmes, the integration of brands and entertainment still remains a distant dream.

The Entertainment, Media and Marketing Seminar, under the aegis of the Film Producers Guild of India, addressed this very issue. An invitation only event EM2 brought together the Film and Television industry, and the corporate world. Featuring 20 speakers from across the board, EM2 encompassed topics as diverse as Internet movie marketing and mobile marketing to product placement and more unconventional media.